BRAND IQ
Joining the Brand iQ team in January 2021, I was hired as their marketing executive to market the Brand iQ platform. This role was new to the company and relatively new to myself with my previous three years of studying journalism.
Within this role I have transferred my journalistic skills to the digital market place as well as completing Udacity's Digital Marketing Nanodegree to upskill myself in the following areas:
Social media: Twitter, LinkedIn and Vimeo
Links:
twitter.com/WeAreBrandiQ
www.linkedin.com/company/brandiq-n2
vimeo.com/user96519877
Within this role I have transferred my journalistic skills to the digital market place as well as completing Udacity's Digital Marketing Nanodegree to upskill myself in the following areas:
- Google Ads & Analytics
- Campaign building
- Facebook Ads
- SEM and SEO
- Email campaigns
Social media: Twitter, LinkedIn and Vimeo
Links:
twitter.com/WeAreBrandiQ
www.linkedin.com/company/brandiq-n2
vimeo.com/user96519877
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For Brand iQ, LinkedIn is the most powerful platform for the company to reach potential clients and future partners who work in the print industry.
Weekly bespoke content was curated by myself by reshaping existing content on Brand iQ's website. This could be from focusing on the platform's features to sharing case studies from our own clients. It was important to keep the content fresh and up to date for our followers so that they would engage with our posts.
From social media graphics to short video shorts, I continue to produce weekly LinkedIn content that is eye catching to our followers and markets the Brand iQ software in an engaging way.
Weekly bespoke content was curated by myself by reshaping existing content on Brand iQ's website. This could be from focusing on the platform's features to sharing case studies from our own clients. It was important to keep the content fresh and up to date for our followers so that they would engage with our posts.
From social media graphics to short video shorts, I continue to produce weekly LinkedIn content that is eye catching to our followers and markets the Brand iQ software in an engaging way.
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Twitter was the secondary platform to focus on when it came to marketing the Brand iQ platform.
Posting three tweets daily which is a variety of content from the Brand iQ website as well as sharing relevant content that links back to the Brand iQ platform (for example, blog posts).
Although Twitter receives less engagement compared to LinkedIn, leads have come from Twitter due to the frequency of posting alone.
Posting three tweets daily which is a variety of content from the Brand iQ website as well as sharing relevant content that links back to the Brand iQ platform (for example, blog posts).
Although Twitter receives less engagement compared to LinkedIn, leads have come from Twitter due to the frequency of posting alone.
VIMEO
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Brand iQ's Vimeo channel is the platform to share video related content for their partners.
The videos listed above are ones which I produced and edited myself, including The Workflow Webinars which was produced and edited by myself from start to finish. This was a week long online event which includes interviews with Brand iQ clients (which were all conducted by myself).
The videos listed above are ones which I produced and edited myself, including The Workflow Webinars which was produced and edited by myself from start to finish. This was a week long online event which includes interviews with Brand iQ clients (which were all conducted by myself).
