university of lincoln's
​uni boob team

As part of the Uni Boob Team, social media presence was key to share out our campaigns, events and mission to raise awareness in breast checking behaviour in young people. This was the perfect opportunity to use all three social media platforms to do this.

Social Media: Facebook, Twitter & Instagram
Duration: September 2018 - April 2020

​Links: 
www.facebook.com/UniOfLincolnUBT
www.twitter.com/UniOfLincolnUBT
www.instagram.com/unioflincolnubt/

promotional videos

With the skills I have learnt on my journalism course at the University of Lincoln, I decided to use social videos to promote our awareness and fundraising campaign across the campus. This worked especially well during our 12 Days of Titmas campaign and end of year recap.

awareness building

For our Instagram feed, I wanted to follow a design layout which highlighted our awareness message just by glancing at our profile - the layout design can be seen below. Using the CoppaFeel! colours kept it true to the branding of the charity as well as promoting our awareness message to our audience.
During our 12 Days of Titmas campaign, I came up with the idea of using an advent calendar style on our feed for our followers to swipe everyday to see what we had been up to on that day on the campaign. This received a positive response as it included an interactive element for our followers to use and see on their feeds.
A lot of the design elements for the campaign were made in Adobe InDesign, Photoshop, Premiere Pro and online software, Canva.